Domino is a flat, thumb-sized, rectangular block used as a gaming object. Also known as bones, cards, men, or tiles, dominoes are normally twice as long as they are wide and feature a line down the middle to divide them visually into two squares bearing an arrangement of spots (called pips) or blanks. A set of dominoes may consist of 28 tiles or more, depending on the game.

A domino can be used to play a variety of games, most commonly blocking and scoring games. Blocking games require the players to place dominoes edge to edge against each other, with one domino in front of another, in a way that their ends match or form some specified total. This can be accomplished in a number of ways, including placing multiple adjacent pieces that sum to the same total, matching numbers in successive rows or columns, or forming lines and angular patterns. Scored games involve the placement of dominoes, with one domino triggering the fall of others on its side and possibly other dominoes on a nearby layout.

Traditionally, dominoes have been made of ivory, mother-of-pearl, or dark wood, such as ebony, with contrasting black or white inlaid pips. More recently, sets have been made from a variety of other natural materials, such as stone (e.g., marble, granite or soapstone); other types of wood (e.g., hickory or cedar); and metals (e.g., brass or pewter). Sets from these natural materials tend to have a heavier feel and look than those made of polymer materials, but are more expensive.

Dominos is a global company, but it’s never lost sight of its local roots. For example, in 2018, the chain launched a campaign to help solve an issue that affects both drivers and pizza lovers alike – potholes. Its lighthearted approach to a serious problem resonated with consumers and exemplified the brand’s commitment to making a difference in local communities.

The company continues to innovate in order to keep pace with changing consumer trends. This week, it announced that it has integrated its ordering platform with Apple CarPlay, allowing customers to order their pizzas directly from the dashboard of their cars. This integration further reinforces Domino’s focus on delivering on their promise to provide fast, convenient food delivery.

For years, Domino’s has stood out from its competitors with a unique marketing strategy that emphasizes the importance of a personal connection between their customers and their stores. This personal touch is reflected in everything from their pizza boxes and storefronts to the way they engage with their consumers online. For example, in 2019, Domino’s partnered with designer Liam Hodges to create a comfort-driven collection inspired by the trend of staying in over going out. The collection was showcased during London Fashion Week and served as an extension of Domino’s “Night In” campaign, which encourages consumers to stay in for a comfortable night of pizza and movies. The campaign received widespread media coverage, helping to further boost Domino’s reputation as a brand that values its consumers.